Azumar symbolizes the blend of comfort, faith, and unique Moroccan heritage. Azumar’s embraces a heartfelt narrative of Touriya Haoud’s profound journey, where she turned life’s toughest challenges, including loss and health struggles, into a springboard for spiritual rediscovery. Embracing Islam’s teachings as her solace and strength, Touriya’s inspiration sparked from the Quran’s hopeful verses in “Az Zumar,” leading her to create Azumar.